Fred Berns Provides...

Coaching and speaking programs, and marketing and copywriting campaigns designed to help you stand way out from your competitors, and master your marketplace.

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How To Dramatically Increase Your Income

V-YOU-Point

Here's One Bridge You SHOULD Burn

Author: Fred Berns

Burn the "retreat" bridge.

That's what generals in ancient times did to prevent their troops from running away from battle.

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Boost and Boast About Your Bennies

Author: Fred Berns

Prospects don't buy baloney. They buy benefits.

That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.

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Differentiate Your Company with Words that "Rock" not "Reek"

Author: Fred Berns

Differentiating your organization depends a lot on the words you choose to use.

Same goes for differentiating yourself.

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Personal Branding Brainstorm