Brilliant Branding

How You Specialize Makes You Special

Author: Fred Berns

What makes you special?

That’s the question on the minds, if not on the lips, of everyone you seek to influence: your prospects, customers, employees, board of directors, boss, etc.

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Make a Big Branding Splash for Little Cash

Author: Fred Berns

Just because effective personal branding takes lots of thought doesn’t mean it has to take lots of time and money.

In fact, if you're spending big money on marketing, you're probably wasting it.

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