Prospects don't buy baloney. They buy benefits.
That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.
Market Smart
Expand Your Brand --and Business -- on Your Home Page
Author: Fred Berns
Once you "land" your only brand, you need to get others to understand it.
That's where your website comes in.
Here's One Bridge You SHOULD Burn
Author: Fred Berns
Burn the "retreat" bridge.
That's what generals in ancient times did to prevent their troops from running away from battle.
Use "News" to Maintain Their Attention
Author: Fred Berns
So, you’ve pinpointed and promoted your “Only” phrase.
Great! You just took a key step toward gaining the attention of your company’s most powerful prospects.
Your Company Bios: Are They Helping or Hurting ?
Author: Fred Berns
You can’t differentiate your company until you can differentiate yourselves.
That was my message recently when I addressed CEO’s, senior executives and business owners at two Vistage meetings in the Midwest. Vistage is the world’s largest CEO membership organization.
Recent Posts
- Personal Marketing: Are You a “Pro” or “No?”
- Where and How Your Bio Can Boost You
- This “Flower Guy” Sells Plants, and Himself
- Discovering the Power & Possibilities of Your "Only" (Video)
- Boost Your Business with Brilliant Bios (Video)
- How You Specialize Makes You Special
- Here's One Bridge You SHOULD Burn
- Boost and Boast About Your Bennies
- Differentiate Your Company with Words that "Rock" not "Reek"
- Use "News" to Maintain Their Attention
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