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Big Splash, Little Cash Marketing Materials

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Just because effective marketing takes lots of thought doesn’t mean it has to take lots of money and time.

Sure, it’s critical in these challenging times to promote your interior design credentials. But now you can do so, economically, in half the time.

That’s because all the marketing materials you need are included in one resource: the

Big Splash, Little Cash Marketing Materials Manual.

Here, in one easy-to-use print or downloadable collection, are the forms you need to make a maximum marketing impact. All you need to do is adapt them for your purposes.

Here you have samples and examples of news releases, articles, follow up notes, website bios and social networking profiles, letters to prospective corporate partners, “only” statements -- and a whole lot more

If you’re spending lots of time – and money – on marketing, you’re probably wasting it.

Why create new marketing forms from scratch when those forms are already available to you? All you need to do is add your information to the templates in the Big Splash, Little Cash Manual , and you’re good to go.

Why “reinvent the wheel” with your marketing materials? You can simply plug your information into the done-for-you forms in this collection.

Thinking of raising your fees? Follow the rate hike letter in the manual.

Need more testimonials and referrals? The client feedback form will help you get them.

Want to promote your interior consultation services? Check out samples of website wording to use.

Want to promote a seminar or class? Use the design course description in the manual as your guide.

How about smaller marketing steps? Want to upgrade your voicemail message, perhaps, or add a “signature” to your outgoing emails, or polish the service list on your website? You’ll find prototypes to follow in the Manual.

Maybe you’re wondering why you need a marketing manual after all these years of promoting your design business or career?

Sure, you promote your design services now. But how well?
How effective is your marketing now? How much of an impact is it – and are you – making?
What’s the return on your investment of time and money in your marketing?

Are your promotional materials and website qualifying, or disqualifying you for the kind of clients and projects you seek?

Those are vital question at a time when marketing has taken on a new importance for design professionals.

Fact is, promoting yourself more effectively is the most critical step you can take in coming months. Why? Because you have no other choice.

Never has it been easier to buy elsewhere the interior design services and products you sell. Prospects have more options than ever. They’re more choosy – and more insistent on discounts than ever. Profit margins are shrinking.

Given that, you can’t do business the old way. You can’t rely on the same old marketing strategies and materials that you’ve used for so long.

Not in this economy. Not at this time, when -- thanks to the Internet -- so many prospects are so much more knowledgeable about their buying options.

Now, design professionals must resort to more sophisticated marketing strategies – like social networking, blogs, ezines and even webinars – as well as the best of the traditional ones.

You’ll find samples and examples, and forms and formats for each in the Big Splash, Little Cash Manual.

Now you have the opportunity to adapt to your own purposes marketing forms used by some of the most financially successful design professionals.

Forms like sample cover letters to enclose with your contracts, and notes to clients who have expanded the scope – but not the budget – for their project. And an example of a speaker introduction you can use when you present seminars and an “about the author” paragraph you can include with your articles.

You get a lot more than forms in the Big Splash, Little Cash Manual.

You get articles on how to use them most effectively. Those articles provide you with “how to’s” and insights about what it takes to do million dollar marketing on a shoestring budget.

The articles explain what you need to know to take the “price” out of your promotion. They cover such topics as identifying your “brand,” keys to a killer website, teaching, and how to get on HGTV.

Also included in the Manual are tipsheets and “talking points” you can use to overcome price objections, motivate procrastinators to buy NOW, convince prospects of your value, and much more.

Don’t miss this opportunity to acquire a collection of every form you’ll need to make a maximum marketing impact for an minimal investment of time and money.

This Manual will give you all the tools you need to make a Big Splash for Little Cash in these challenging times – and take your design business and career to the top.

Big Splash, Little Cash Marketing Materials
Big Splash, Little Cash Marketing MaterialsBig Splash, Little Cash Marketing MaterialsBig Splash, Little Cash Marketing Materials

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