Fred Berns Provides...

Coaching and speaking programs, and marketing and copywriting campaigns designed to help you stand way out from your competitors, and master your marketplace.

Learn About...

How To Dramatically Increase Your Income

We Help Companies...

  • Increase sales and profits by dramatically differentiating themselves
  • Gain and maintain the attention of their most important prospects
  • Use their “ONLY” brand to justify their fees, and overcome any price objections, any time
  • Develop promotional materials positioning them as uniquely- qualified industry leaders
  • Save marketing money and time through the use of Big Splash, Little Cash strategies

V-YOU-Point

Here's One Bridge You SHOULD Burn

Author: Fred Berns

Burn the "retreat" bridge.

That's what generals in ancient times did to prevent their troops from running away from battle.

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Boost and Boast About Your Bennies

Author: Fred Berns

Prospects don't buy baloney. They buy benefits.

That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.

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Differentiate Your Company with Words that "Rock" not "Reek"

Author: Fred Berns

Differentiating your organization depends a lot on the words you choose to use.

Same goes for differentiating yourself.

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Personal Branding Brainstorm