
Burn the "retreat" bridge.
That's what generals in ancient times did to prevent their troops from running away from battle.
Coaching and speaking programs, and marketing and copywriting campaigns designed to help you stand way out from your competitors, and master your marketplace.
Burn the "retreat" bridge.
That's what generals in ancient times did to prevent their troops from running away from battle.
Prospects don't buy baloney. They buy benefits.
That's why it's so important to spell out carefully, clearly and concisely the special benefits that your company offers.
Differentiating your organization depends a lot on the words you choose to use.
Same goes for differentiating yourself.